

'The Divided concept has a style that attracts both grown-up and teenage customers. I think the creativity and comfort is the key to success. Great patterns and prints, cool styles, and, most importantly, the latest trends translated in a playful and unpretentious manner,' says H&M's head of design Margareta van den Bosch.
SilhouetteSlim and casual.
ColoursBlack and white, grey, petrol blue, khaki, brown, red and pink with acid accents.
Patterns and printsGraphic prints, tartan, Fair Isle patterns, animal prints, stripes, jacquard, front prints, polka dots, braids.
MaterialsDenim, cotton jersey, sweatshirt cotton, flannel, corduroy, wool, mohair, leather, fake fur, nylon, fleece, WCT.
Credit to : fashiontrendsletter
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